🤖 AI-Powered Meta Ads 2026
Meta AI Advantage+ campaigns, automated creative optimization, AI audience expansion, smart bidding strategies, predictive analytics, performance forecasting, AI-driven insights
📱 Instagram Ads Mastery
Instagram Reels ads, Stories ads, Shopping ads, Collection ads, Explore ads, influencer collaborations, engagement campaigns, brand awareness strategies
🎯 Advanced Targeting Strategies
Custom audiences, lookalike audiences, interest-based targeting, behavioral targeting, demographic targeting, geo-targeting, device targeting, connection targeting
🛍️ E-commerce & Shopify Ads
Dynamic catalog ads, product feed optimization, collection ads, carousel ads, Shopify pixel integration, conversion campaigns, abandoned cart retargeting
📊 Meta Pixel & Conversion Tracking
Advanced pixel setup, custom event tracking, conversion API, iOS 14+ solutions, server-side tracking, attribution modeling, Meta Analytics dashboard
💰 Budget & ROAS Optimization
Campaign budget optimization (CBO), bid cap strategies, cost control techniques, ROAS maximization, scaling frameworks, A/B testing methodologies
🎨 Creative Excellence
High-converting ad creatives, video ad production, carousel design, copywriting formulas, mobile-first design, UGC strategies, creative testing
🔄 Retargeting & Remarketing
Advanced retargeting funnels, website visitors retargeting, engagement retargeting, video viewers, dynamic product ads, sequential messaging
📈 Analytics & Reporting
Meta Ads Manager mastery, custom dashboards, performance metrics, attribution windows, data analysis, client reporting, optimization insights
Module 1: Meta Ads Fundamentals 2026 (Foundation)
Facebook Ads Manager complete walkthrough, campaign structure deep-dive, ad objectives explained, Meta Business Suite setup, Business Manager configuration, pixel installation, domain verification, payment methods, account security
Module 2: Audience Research & Advanced Targeting
Customer avatar creation, audience insights tool mastery, custom audience building (website, customer list, engagement), lookalike audience strategies, interest targeting research, layered targeting techniques, audience exclusions, saved audiences
Module 3: Campaign Creation & Strategic Setup
Campaign objectives selection guide, ad set configuration, budget allocation strategies, bidding strategies (lowest cost, cost cap, bid cap), placement optimization, ad scheduling, delivery optimization, campaign naming conventions
Module 4: Ad Creative Mastery & Copywriting
High-converting image ads, video ad production techniques, carousel ad strategies, collection ad creation, slideshow ads, instant experience (Canvas), ad copywriting formulas (AIDA, PAS), headline optimization, CTA selection, mobile-first design principles
Module 5: Meta Pixel, Conversion Tracking & iOS 14+
Meta Pixel installation (manual & via GTM), standard event setup, custom conversion creation, conversion API implementation, iOS 14+ privacy changes solutions, aggregated event measurement, domain verification, server-side tracking, attribution settings
Module 6: Instagram Advertising Excellence
Instagram feed ads optimization, Instagram Reels ads strategies, Instagram Stories ads best practices, Instagram Shopping ads setup, Instagram Explore placement, influencer partnership ads, branded content ads, engagement optimization tactics
Module 7: E-commerce & Shopify Integration
Product catalog setup, data feed optimization, dynamic product ads (DPA), collection ads for e-commerce, carousel product ads, Shopify Meta pixel integration, conversion campaign setup, abandoned cart retargeting sequences, upsell & cross-sell campaigns
Module 8: Optimization, Scaling & Advanced Strategies
Performance analysis & KPI tracking, A/B testing framework (creative, audience, placement), creative fatigue management, audience optimization techniques, horizontal & vertical scaling strategies, campaign troubleshooting, ad account health, policy compliance, advanced retargeting funnels
